Charlotte Elizabeth Libby

Founder & CEO, XO Balm

Charlotte Elizabeth Libby has over a decade of experience in the beauty industry. Her career has spanned PR, media, and analyst roles, allowing her to gain a deep understanding of consumer behaviour. In 2017 she launched her own venture; skin health brand XO Balm; combining natural, minimal ingredients with considerate, sustainable packaging. Charlotte Elizabeth’s breadth of experience in the beauty market gives her a unique perspective on the natural cosmetics industry; drawing on trends, research and marketing to be an effective freelance consultant and copy writer.

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