Best Indie Hair Care


  • Kativa Straightning Without Iron – StarBrands
  • Prose – Prose Hair
  • Zaol Doctor’s Order Expert Synergy Booster – Zaol Co. Ltd


*Your product must have been launched within the last 12 months.
*An indie brand must be independently owned (>51%) and not majority owned by a larger corporation or financial institution.
New and successful hair care products are all about being tailored to specific needs.  In line with this, judges will be looking for launches that tackle both every day and very particular hair care issues, simply and effectively.

Your product will be judged on the following criteria:

Marketing Information
How innovative is it?
Benefits to the consumer
Environmental impact
Effectiveness of communication campaign

To view the requirements for this category click here.

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